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Campaigns

Guilty Clothing

We teamed up with Marvelous to create this video for our 2017 Guilty Clothing Campaign.

“How often have you heard an acquaintance or someone you don’t know say something like: “Well, it’s sort of her own fault, it was probably because of the way she was dressed.” Statements like this cause additional psychological problems for victims, who are afraid to talk about what happened or seek professional help, considering themselves to be at fault. But when you accuse the victim of an incident, you are taking the side of the rapist. Our Guilty Clothes project has been created to show a society quick to condemn that it is not clothing that provokes rape. Victims have been returning home from work in a smart suit, running around the park in a tracksuit, or having a cup of coffee with an old friend in comfy jeans and a sweater. There are lots of similar stories out there. We hope that our project will enable victims and society to realize that only the rapist is to blame for a rape. Don’t blame the victims. They need your support.”

More Campaigns Posts

Still image from the campaign film of a close up of 13-year old Maisy

AI-generated abuse: Close to Home

AI-generated sexual abuse and exploitation is growing. 3,440 AI-generated videos of child sexual abuse were found in 2025, compared to just 13 in 2024.* Close to Home is a new film from The Survivors Trust that highlights the growing threat of AI-generated child sexual abuse images and the devastating impact...

Infographic from the social media campaign of this years' Sexual Violence and Abuse Awareness Week: It's not ok that survivors have to wait months or even years for therapy or ISVA support.

Sexual Abuse & Sexual Violence Awareness Week 2026

The UK’s national week to raise awareness of sexual abuse and violence and an opportunity for any organisation and individual to engage in dialogue and take action. We want to highlight our Member Agencies in this week who are the pillars of our work and the collective voice that advocates...

Sexual Harms Sector Statement of Concern: Self-Swab ‘Rape Kits’

The following signatories from the sexual violence sector wish to jointly and publicly share our concerns about the sale, promotion and use of self-swab ‘rape kits’ by victims/survivors. As providers of support to victims/survivors, we understand the trauma of rape and sexual assault, and the further distress victims can feel...